LA Traffic

GEORGE LUCAS

REDTAILS

CHALLENGE

George Lucas asked 1124 Design to come up with an iconic brand that would reflect the history of the Tuskegee Airmen, understanding the film has an all black cast and how to make the film a box office hit.

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SOLUTIONS

1124 Design knows that George Lucas Film's branding success always have the stars and action as the main focus in the branding like all of the Star Wars brands.  We conducted research on World War II artist paintings of Jack Fallows and Gary Eason and used their influence for final artwork.

 

INNOVATION

We created incridible branding campaigns for digital OOH, and social media for George Lucas' Redtails, which generate just under 50 million dollars at the box office.

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