LA Traffic

KIA CORPORATION

SPONSORSHIP EVENT

CHALLENGE

Kia Motors sponsored the Candlelight Dinner and tasked 1124 Design with interpreting and managing this high profile event.

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SOLUTIONS

We illuminated the entire environment, spanning two buildings, with purple lights – the color of the evening. We even made sure that guests would bring a bit of the brand story back with them in the form of branded candle fragrances and cashmere throws, awaiting them in their cars when they get them from the valet.

 

INNOVATION

1124 Design used the tagline for the K900 to drive the activation: Challenge the luxury you know. We used two custom car displays and branded candlelights to showcase the car that Kia wants consumers to consider as a luxury purchase.

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