LA Traffic

MOBILE APPS

DISNEY

CHALLENGE

We took the iconic brand films "Iron Man" and "Lone Ranger" that have a history of targeting millennials and make it appeal to a younger & hipper audience that values action and that are tech savvy.

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SOLUTIONS

We create mobile app digital experiences that allow target audiences to touch, explore and obtain access to their favorite characters they grew up with in a live action formant. Showcase the films via mobile technology and augmented reality in-location experiences which included:

 

  • Location based services

  • Mobile Commerce

  • Payment

  • Social Networking

  • Search Capabilities 

  • Context Aware Services

  • Object Recognition

  • Video

  • Augmented Reality

  • Video Trailers and On Demand Functionality

 

INNOVATION

By utilizing a variety of technology features embedded within mobile solutions apps, this allowed Disney to augment their reach, engagement and obtain additional data and revenue per film.

  • Increased Electronic Date Capture

  • Direct Access to the End User

  • Viral Messaging

  • User Data Capture

  • Target Market Expansion

  • User Direct Engagement

  • Information Sharing Capabilities

  • Social Media Direct Interfacing