After obtaining a BFA degree from Michigan State University, Art Sims began his career as an art director of CBS Records in New York. Since that time, Sims has been involved with the creative side of the entertainment industry through his advertising agency, 11:24 Design Advertising, and has produced several of the most memorable images in history for film marketing campaigns. Sims has received and served on the Key Art Awards judging panel two years running, and several of his motion picture poster ad campaigns have been selected for the Permanent Collection on display at the Smithsonian Museum in New York.

Sims has worked with some of Hollywood's top filmmakers, including Steven Spielberg, Tim Robbins, and Spike Lee, as he created the indelible images seen for the movie posters and print ad campaigns of several films, including The Color Purple, Do The Right Thing, Malcom X, and a host of others. Having created a niche in the advertising world through a series of critically acclaimed urban campaigns, Sims believes that design is an area that allows for several unique viewpoints. "I am particularly interested in exposing children from all walks of life to the opportunities in the entertainment industry, but especially the creative realm. Through 11:24 design, as well as the program I developed for school sponsorship programs, The AIR Foundation (Artist In Residence), I believe that we can expose a whole new generation to this field."

Sims recently started 11:24 Design Films with a number of features films in pre-production. Going in front of the cameras in spring 2001 will be his screenplay, The Goal, a story about American Soccer. Art Sims just directed his first short documentary film, Rio De Janeiro: A Soccer Samba, based on his script. He is submitting the project for film festival consideration, while continuing his work at 11:24 Design Advertising.