11:24 DESIGN FACT BOOK
1. AGENCY PROFILE

A. How long in business
15 years

B. Capitalization billing by year
2000 - $1,000,000

C. Number of Offices and number of employees per office
1 Office with 9 employees

D. Agency Holding company
None

E. Ownership
100% African American - 100% Male

F. A detailed description of each of the services your agency is equipped to provide.
CLIENT SERVICES - Client contacts, Project management, Budget Tracking, Internet Management and tracking

CREATIVE - Creative Concept, Storyboard, CopyWriting,Art Direction, Film, TV and Radio, Production Film, TV, and Radio Direction Film, Editing, Sound Mixing, Talent coordinator, Legal Clearance, Internet Creative content, Programming, Java, HTML, Web design, Web Banners, Web streaming, Flash, and Avid

MEDIA - Analysis, Strategic branding, Market Research, Market Analysis, Media Planning and Buying, Media Public Relations

RESEARCH AND STRATEGIC PLANNING - Research Project Design And managed market analysis, marketing and communications plans

G. A detailed description of the agency technological capabilities
2 DSL Internet lines, 10 email addresses
Our domain hosted by Host Pro, Inc and America on Line.

2 Internet dial up accounts - Earthlink and America On Line

6 G3 Macintosh computers all networked with 10 gig hard drives each.

4 Nettle digital pagers cell phones. 4 Lacie CD burners,

2 Epson 1520 Printers, 4 Jazz and Zip Externals Drives, 2 Brothers Fax Machines.

 

2. CLIENTS PROFILE

A. Client List and Description Of Services For Each Client
ENCORE MEDIA GROUP- Creative Services with Market analysis, which included the creation of 5, TV Spots 5 Radio Spots and 5 Print Campaigns.
SPIKE LEE AND 40 ACRES AND A MULE FILMWORKS- Creative Services,
Market Research, Media Planning.


B. Examples Of Recent Work For Each Client

C. One Case History Detailing how the agencies contributions materially impacted a client's business, including and exhibit showing creative
1124 was hire by ENCORE MEDIA to take one of their products BET Movie/STARZ! A 24-hour movie channel dedicated to Black films and filmmakers and create a new brand campaign marketed to African Americans 25-54 who did not know this channel existed.

We Created The most exciting African-American campaign ever created for the African-Americans market.

We created A full branding Advertising campaign including 5 TV Spots, 5 radio Spots and print and outdoor campaigns across the United States

With strong visuals and the branding tags "ALL BLACK, ALL DAY OUR MOVIES" and a 1-800 number for our consumers to call. The spots aired summer of 1998 into 1999.

Upon each airing ENCORE MEDIA RECEIVED 2000 TELEPHONE PER AIRING OF OUR SPOTS and print campaigns TO ORDER BET MOVIES/STARZ! THIS WAS
A PHENOMENONAL SUCCESS FOR OUR CLIENTS PROFIT MARGINS.

D. Clients won and lost each Year to presents
1124 Design Advertising has never lost a client.

1994-SPIKE LEE-4O ACRES AND MULE FILM WORKS
1995- SPIKE LEE-4O ACRES AND MULE FILM WORKS
1996- SPIKE LEE-4O ACRES AND MULE FILM WORKS
1997- SPIKE LEE-4O ACRES AND MULE FILM WORKS
1998- SPIKE LEE-4O ACRES AND MULE FILM WORKS AND ENCORE MEDIA
1999- SPIKE LEE-4O ACRES AND MULE FILM WORKS AND ENCORE MEDIA
2000- SPIKE LEE-4O ACRES AND MULE FILM WORKS AND ENCORE MEDIA

 

3. AGENCY PERSONNEL

A. 1124 Design Advertising Organizational chart detailing how this account
would be Staffed.
1124 Design Advertising Organizational chart enclosed.

B. Resumes for each staffer who would be assigned to this Account And the percent of time each would work on the account.
Each employee of 1124 Design advertising would work 100% on the
your account.

 

4.COMPENSATION

A. Types of compensation plans currently I place for existing clients.
1124 Design Advertising currently works with our current clients on a per fee, per assignment basis With our agency 17.65 commission.

B. Description of the compensation formula you recommend for this account and why.
11:24 Design Advertising will work with this account to find a compensation plan that would mutually fit the needs of both this account and 1124 Design Advertising.